Unifying a global community with end-to-end delivery.
02. Challenge
03. Solution
01. Background
Since 2021 Nteractive has partnered with HPE on their technical event series creating, designing and delivering on both in-person and virtual events. 2024 was a pivotal year in the series as HPE transitioned from a regional event delivery with each event operating under a different identity to a cohesive global event series rebranded under a single event series: HPE Tech Jam.
HPE’s technical communities had a strong affinity to the regionalized events. so, it was critical to the success of the series that we work with HPE to maintain this loyalty amidst change and exceed established KPIs. The key to reaching this goal was to deliver a strong event from end-to-end with one theme, one concept, and one learning experience that was consistent with past executions, while providing engaging new opportunities. With the events being delivered in consecutive months this required efficient planning with detailed process and communication plans.
A blended team approach was at the foundation of our partnership with HPE. Establishing a core global team that mirrored HPE’s team from all aspects of event delivery allowed for an impactful attendee journey across all regions that offered engaging opportunities for networking throughout each event. Developing and designing a tool that engaged all attendees to effectively manage their participation pre, during and post event created a cohesive and consistent experience across regions. By managing all aspects of the project, a holistic plan was implemented that allowed for more agile budget management to ensure the best attendee experience.
04. Impact
Overall event series increased YoY in following categories:
18% increase in attendee satisfaction
20% increase in session attendance
12% increase in sessions delivered
71% of session category scores increased YoY
