Building a connected user journey through event technology.
01. Background
Since 2021, Nteractive has partnered with Hewlett Packard Enterprise (HPE) to deliver Technology & Solutions Summit (TSS) as a virtual event. After two seasons of successfully delivering the event online, 2023 was Nteractive’s first opportunity to adapt TSS to an in-person brand experience in Barcelona.
02. Challenge
Recreate TSS with a fresh look and feel, focused on social engagement while bridging both virtual and in-person elements in an engaging way. To do this, event technology needed to be an integrated part of the attendee journey and play a key role in the overall brand experience.
03. Solution
Nteractive partnered with RainFocus to deliver integrated event modules across registration, content management and a new exhibitor resource center. Enabling attendees to connect with the in-person event experience through building a personalized agenda, tracking their own session attendance and sync this across platforms.
04. Impact
300 sessions over 4 event days, capturing attendee session counts and certification credits
2,400 attendees utilized the RainFocus platform, allowing them to book hotels and register in one single transaction.
90 sponsors utilized the resource portal to help coordinate their onsite presence, content, and participation in the HPE TSS Hub experience
